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Channel: Peter Sterlacci | Believe. Become. Be Your Brand » Lance Armstrong
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Your Personal Brand is a ‘Magnet’ to Attract Others

One of my all time favorite Lance Armstrong commercials for Nike back in 2004 is called “Magnet”. The commercial shows how Lance attracts attention throughout a training ride. Beginning with a scene...

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Build Your Brand, not an Image

We all have role models, heroes, or leaders we look up to for inspiration, motivation, and guidance. Our role models can be famous althletes and celebrities, or simply a family member or teacher. But...

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5 Tools to Repair a ‘Derailed’ Personal Brand

Imagine you have worked hard to build “brand you”. You have established a firm belief in your brand by uncovering your brand attributes, strengths, and unique promise of value. You have developed the...

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4 Tips to Avoid Quitting on Your Personal Brand

In the world of bicycle racing there are three letters on race results that racers dread – DNF – “Did not finish.” A DNF could be the result of a mechanical problem, an injury, or worse yet that evil...

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Embrace Criticism and Your Personal Brand Will Be Stronger

What drives your personal brand? Do you have the tenacity to pedal onward even in the face of critics, naysayers, and scoffers? Can the strengths that drive you also land you flat on your face? Once...

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Can the Lance Armstrong Brand Live Strong?

Is the Lance Armstrong brand dead? Can Lance’s personal brand still live strong? These questions have been on my mind since Lance announced to the world on 8/23 that he would no longer fight the...

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Lance Armstrong’s Personal Brand Puncture!

Two recent events have forced me to explore the importance of legacy and the mark we all leave in the world. One was the sad passing of my mother who instilled in me the values and characteristics that...

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Lance Armstrong’s Personal Brand Redemption?

Well, it is official. We have heard it straight from the horse’s mouth. Lance Armstrong has confessed to using performance enhancement drugs throughout his career. Not that this should be of any...

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4 Personal Brand FAILS from Lance Armstrong’s Confession

  Lance Armstrong’s confession to Oprah about using performance enhancement drugs throughout most of his cycling career signaled what should have been THE critical first step in his personal brand...

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